About Wellthie Image

About Wellthie

Insurance is our passion — it’s in our DNA. And we believe that insurance should be easily accessible for everyone. That’s the problem we’re driven to solve.

Our leadership team spent decades working for large national carriers and brokerages trying to simplify the insurance buying process. And after seeing the intrinsic challenges that create barriers between people and insurance firsthand, we are on a new mission to attack the problem from a different perspective.

We see an incredible opportunity to simplify a very complex industry — our team believes insurance decisions should be easy, and that great technology and design are the key to making that possible.

Our leadership

Sally Poblete Headshot
Sally Poblete Founder and CEO

Sally is the chief visionary, growth officer, insurance geek, and cheerleader at Wellthie.  She spends most of her time listening to customers, envisioning new ideas, and building the best team.  She envisions a future world where purchasing insurance is a satisfying and confident experience.

Prior to starting Wellthie, Sally spent close to a decade as an executive at Anthem BlueCross BlueShield where she led product development and launched large enterprise initiatives across the country.  With a builder’s DNA,  Sally spent the first decade of her career wearing business development, marketing, and product hats at successful start-ups like Medscape and another insurance start-up Healthmarkets.

Sally received her MBA from the Wharton School’s Health Care Management program where is an active alumna and mentor.  She received her B.S. in Management magna cum laude from the Stern School of Business of New York University.

She is the proud mother of two strong daughters from whom she derives endless inspiration.

D. Orlando Keise Headshot
D. Orlando Keise CTO & Chief Product Officer

D. Orlando sets the vision for Wellthie’s technology and product, leading a team of highly talented and motivated individuals passionate about the customer experiences they create.  His unique ability to align product design, engineering, and end user experience at the executive level delivers transformative solutions.

He has spent the last 15+ years leading technology teams in fintech and brings lessons learned from a career driving innovation in a highly competitive industry.  Equally at ease partnering with large insurance carriers or young start-ups, he arrives most recently via LearnVest and Northwestern Mutual where he was responsible for marketing technology to reimagine lead generation and management for the company.  D. Orlando brings to Wellthie a diverse background of building products with creative technology solutions, from building marketing experimentation platforms to trading systems with billions of dollars in transaction volume and vast amounts of data.

D. Orlando lives with his wife, son, and 2 daughters in NJ where he is fortunate to be able to enjoy the best of two worlds: the calm of living in the suburbs of NJ and the energy of working in NYC.

He is a graduate of Rutgers University where he studied Computer Science and Japanese and attended the Executive Education program at Harvard Business School.

Angela Sluss Headshot
Angela Sluss Chief Operating Officer

In her role as Chief Operating Officer, Angela works to bring the many facets of Wellthie and our partners together to modernize the insurance buying and selling experience. She is painfully familiar with the struggles of an antiquated quoting process, and is passionate about changing the world of insurance so the days of manual spreadsheets and 4th quarter hassles can come to an end. She hopes to change the way people view the world of insurance by broadening their technological horizons through one customer relationship at a time.

Angela has over 17 years of experience with both insurance brokers and carriers. She worked as a manager at Unum in National Accounts and within their RFP department. She was most recently at IBX as the AVP of Operations with an emphasis on Strategic Development and Implementation.

Angela graduated from Lee University with a Bachelor of Science degree in Business Administration.

When Angela is not impacting the world of insurance she is impacting the world of the children who call her mom. She also enjoys hiking in the beautiful mountains of Tennessee with her college sweetheart.

Jeff Martin Headshot
Jeff Martin Chief Financial Officer

Jeff has spent the last 20+ years as a finance executive, entrepreneur, and investor. As a brother of two health insurance brokers, Jeff immediately appreciated the value of Wellthie and joined the team.

Jeff brings a diverse range of experiences to Wellthie. He began his career as an investment banking analyst in mergers & acquisitions at Morgan Stanley before becoming the CFO of Interactive Imaginations, which merged into 24/7 Real Media. Jeff then spent time working at McKinsey as a management consultant before joining the investment staff of Pequot Capital’s venture capital arm, where among other duties he acted as the unofficial CFO to dozens of portfolio companies.

Jeff lives in Brooklyn with his wife and daughter. He has a BA from Williams College and an MBA from Harvard Business School.

Our team

We are a team of insurance, technology, creative, and data experts with both broker and national carrier experience. We’re mission-driven, creative, and imaginative, and we have fun doing what we love.

If you’re looking to work for a company that is trying every day to make a meaningful difference in people’s lives, thrive in a nimble entrepreneurial environment, and enjoy solving challenging puzzles collaboratively with a smart team, then we want to hear from you!

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Our partners

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